act fast or "the brand is dead"
what to do?
- management should stay clam
- service terminated untill complete report issued
- emphasise safety is the king
- showing 200% responsibility to the issue
- managment should be 24hrs ready
- to have PC ASAP and to keep public update
one key, act fast!!!!
keep people update
to visit the media actively
opportunity:
- rebuild customer's confidence by flopping the brand
the brand is dead.
(rebranding)
luckily, no one get hurts....
just a gd case study of crisis managment
posted by PARADoX @ 11:19 PM
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